The rebranded KIFF has launched a new website to coincide with the opening of submissions.
KIFF creates new and exciting film experiences, champions the work of local and national emerging filmmakers and promotes Kerry as a major film-making destination. Now in its 21st year and with bold ambition for the future, the festival felt it was time to develop the positioning and identity system to reflect KIFF’s commitment to identifying and revealing early and emerging talent.
The new brand was created by the multi-award award-winning RichardsDee, the design company behind the incredibly successful Creatives Against Covid initiative. “We investigated KIFF’s long history of identifying emerging talent from filmmakers like Vincent Lambe, Jim Cummings and Ben Cleary. We determined early that the brand proposition should celebrate KIFF’s unique ability to identify and reveal emerging talent. A striking, bold yet simple system was developed drawing inspiration from the thrill of revealing fresh new film talent.” RichardsDee co-founder Celine Dee is a proud Kerrywoman which was how the company got involved with KIFF.
Ailbhe Keogan, KIFF Board member said ‘From the outset of the process with RichardsDee, we felt “heard”, no small feat in this increasingly noisy world. As an organisation, we were forced to self-reflect in a highly-constructive way. And having worked hard to gain these insights, RichardsDee transformed them into a brand that honestly reflects the festival in an ingenious, bold but simple way. The process and result has left us feeling invigorated, vital and excited about the future. We couldn’t wait to share it with the public.
The new website was created by a Kerry-based design company SPD Designs.
Founder Sean Dineen took what RichardsDee had created and evolved it into an online presence that celebrates clean, bold design. He worked tirelessly to create a website that reflects the scope and future ambitions of the festival. ‘I’d say Sean is relieved we’re finally going live and won’t have to field any more late-night tweak suggestions from me’ Ailbhe Keogan says. ‘That man has the patience of a saint. Another saint is Rob Condon who helped us go live. They will be pints waiting for him at the bar in Reidy’s come October’.